Which features should an e-commerce website have?
Are you wondering what an e-commerce website is? What are the features of ecommerce website should have? E-commerce website is a platform where goods, services and digital products are displayed for selling and buying.
In a world where technology is rapidly growing and enhancing human abilities, the business world is no exception, as the internet has provided a platform for e-commerce (Electronic Commerce).
E-commerce refer to the buying and selling of goods or services, and transaction of money over the internet through electronic medium. E-commerce which can also be referred as digital marketing provides an effective means through e-commerce website to attract and engage visitors who surf the internet.
I know you desire to grow their business through e-commerce, but still don’t know how to go about it. Don’t worry this article is here to help you find your way to success, on all you need to know about e-commerce website, features of ecommerce website, and list of popular framework ot technology for example Magento ecommerce development framework. Just keep reading, there’s much to learn.
10 Features of e-commerce website
Talking about the features of ecommerce website, there are similarities and differences as regards to the different e-commerce development framework. These features are:
1. Responsive
Thi is the ability of web pages to change appearance in layouts and sizes into screen size of any Electronic devices (such as laptops, mobile phones, desktop etc.) which the visitor uses to access your website.
The web pages of any e-commerce website should be mobile compatible; able to adjust automatically to electronic screens. Hence creating a conducive business environment for all users. There are popular list of e-commerce development framework which are responsive, like Shopify framework, wooCommerce framework, Magneto framework and lot more.
2. User friendly
An average website should be user friendly, which allows users to access and navigate your website without experiencing difficulty. Most visitors are not patient enough to hang on websites that are not user friendly.
How users are able to interact with the website will determine if they should continue browsing on your site or leave the website. Visitors get turn-off when they experience browsing difficulty.
3. Search Engine Optimization content
SEO( search engine optimization) is an important feature that should be considered when creating contents and layouts for your website. It is a digital marketing strategy that attract visitors (who can also become potential customers) to your website.
SEO improves quality visibility of your e-commerce website on search engines, likewise, generate traffic to your website.
As you create more search engine optimized content and layouts on your website, using SEO keywords and codes, your website has every tendency of ranking high on SERP(search engine results page), thereby generating more business opportunity for you.
4. Images and videos
They assist in visual display of products and services. Thus, customers love to feed their eyes on the products and they want to purchase before payment.
Additionally Quality Images and videos attract visitors, even most times when they aren’t interested in the product or service, they end up purchasing it. Therefore Pictures have a way of engaging and enticing visitors.
5. Payment mode
E-commerce website facilitate money transfer for every purchase or business transaction carried out on the website.
Even, This aspect of e-commerce website demands a high security process to avoid cyber criminals from hacking or exploiting users.
6. Social handles
while Most brand or businesses that are into e-commerce love to connect with their customers and visitors on various social handles, like Facebook, Twitter, Gmail etc.
7. Shipping detail
E-commerce has made it easier for people to purchase goods or services from any part of the world without them being present. They pay for shipping cost and the product is conveyed to an agreed destination for pick-up by the customer.
So, shipping is an essential feature of e-commerce website since customers are eager to receive the product or service they’ve purchased.
8. Report feature
This assist visitors or customers who experience technical difficulty on the website to send report and get their issues resolved.
9. User review
Intriguing reviews can attract visitors into patronizing you. User review help other visitors in gathering more detail on your product.
As much as we won’t love to see negative reviews from customers, it’s important we note that user reviews help marketers improve on their product or service, and increase customer satisfaction.
10. Discount and promotion sales
Generally humans love to get quality service and product at discounted rate. Promotion and discount sales is a fast way to generate more sales on e-commerce website as visitors troop in and also recommend your product to others.
